BuzzLink is a fictional digital agency created together with a team of international students from KEA. The purpose of the project was to simulate the creation of the corporate identity for the newborn company.
The team has started working individually to ideate concepts for the name and logo designs.
The individual concepts have been discussed, analysed and rated by the team members. Based on feedback received and rating, the name BuzzLink has been chosen to represent the new identity.
After deciding on the name and several aspects on the tone of voice conveyed, we have each created several logo versions. We have each created a logo design manual to describe and define our perspectives and selection of the logo design. Then we have chosen the logo placed under to represent the agency.
